Grabbing each opportunity

Ashton Dube is a digital marketer at heart, and has been for the past eight years.

12 October 2018 | Youth

Octavia Tsibes

Dube studied Computer Science and currently holds an Honour’s degree in the field. Early in his career he fell in love with the marketing aspects and woke to the opportunities availed by technology in the communications field.

“My journey into digital marketing began when I asked myself the question, ‘How do I get people to know about the websites that I have developed’?” Dube said.

“As my journey continued I was hired into a very forward-thinking organisation, Alpha Media Holdings in Zimbabwe which to my delight, operated on a digital first ideology. Within three months of working there as digital marketing officer, I was promoted to manager, working with a young and dynamic team to develop, grow and monetise digital products.

Dube’s desire was to explore other African markets and that drew him to Namibia and found a home in Adforce as the digital media strategist.

His current position at Adforce is centred on bringing clients value for their brands, products and services through effective, innovative strategies.

Dube’s challenge thus far and perhaps the challenge for many digital marketers out there has been convincing clients of the necessity effectiveness of digital media.

“There has been a slight hesitation to fully embrace digital, but through persistence, we have seen a growth in confidence and therefore, spend in the digital sphere,” he says.

“I am inspired by great work. I constantly look at what other industry leaders are getting up to the world over and see what I can learn from them. I also love traveling to new places and experiencing different ways of doing things. I find that the more open one is to different ways of doing things, the more open they are to continuous development and learning. This is key, especially in the digital space.”

Dube goes on to advise young people to never stop learning. “I am not saying you must live the rest of your life as an academic scholar, rather always seek out opportunities to sharpen your skills and find new and better ways of doing things. That way, you will always be ahead of the game,” he adds.

He further says that he would also recommend young and upcoming professional in whatever field, to find someone to mentor them. “I learnt a great deal from them not only about the industry but about life in general. Their input has been more than valuable to me both professionally and personally,” he says.

Similar News

 

Sky is the limit for Megan

13 hours ago | Technology

Ester Kamati Megan Werner, an experienced model and published author, recently finished building an aircraft along with 20 other youth, which they plan to fly...

New name for Etakaya

13 hours ago | Education

Justicia Shipena Etakaya Primary School, situated at Etakaya village of Etakaya in the Ohangwena Region, was recently renamed Sakaria H Nghikembua Primary School.The school...

Improving Africa through constructive debate

13 hours ago | Education

Ester KamatiThe 2019 Day of the African Child Debate and Public Speaking Championships knockout rounds were held at the St George's ­Diocesan School on 14...

A platform for leadership

13 hours ago | Education

Michelline NawatisesThe City of Windhoek Junior Council (JC) provides a platform for leadership potential and exposes learners to local challenges.They learn about local issues and...

Years of lessons and sunshine

13 hours ago | Education

Vekunda Kakujaha The date is 1 September 2016. As the plane comes to a stop on the tarmac and the rest of my...

Equipping upcoming professionals

13 hours ago | Education

Octavia Tsibes MTC launched its National Internship Programme yesterday. “The initiative is a deliberate response to address the dire need of interns at...

WAP-leerling skep eie weerlugballon

13 hours ago | Education

’n Graad 9-leerling van Windhoek Afrikaanse Privaatskool (WAP) het Vrydag sy eie lugballon, as deel van ’n wetenskapprojek, by die skool laat gaan. ’n Toestel...

Groen en goud word 70

13 hours ago | Education

Mary-lee Beukes en Evany van Wyk ...

One School, many cultures

4 days ago - 14 June 2019 | Education

Matthew Tindogan There are things that are often not noticed, especially in cases where one often sees this particular thing. An example would be how...

Latest News

It’s not that serious!

13 hours ago | Columns

Ester KamatiThis may be a worn-out topic but the need to talk about it is quite strong. Lately romantic relationships among youth have simply become...

by JUSTISIA SHIPENA

New name for Etakaya

13 hours ago | Education

Justicia Shipena Etakaya Primary School, situated at Etakaya village of Etakaya in the Ohangwena Region, was recently renamed Sakaria H Nghikembua Primary School.The school...

by JUSTISIA SHIPENA

Feeling the momentum!

13 hours ago | Sports

Ester KamatiWindhoek High School’s Vegkop stadium is home to many memorable games when it comes to rugby and this year was no different. The stadium...

by JUSTISIA SHIPENA

Improving Africa through constructive debate

13 hours ago | Education

Ester KamatiThe 2019 Day of the African Child Debate and Public Speaking Championships knockout rounds were held at the St George's ­Diocesan School on 14...

by JUSTISIA SHIPENA

A platform for leadership

13 hours ago | Education

Michelline NawatisesThe City of Windhoek Junior Council (JC) provides a platform for leadership potential and exposes learners to local challenges.They learn about local issues and...

by Octavia Tsibes

Years of lessons and sunshine...

13 hours ago | Education

Vekunda Kakujaha The date is 1 September 2016. As the plane comes to a stop on the tarmac and the rest of my...

by Octavia Tsibes

Equipping upcoming professionals

13 hours ago | Education

Octavia Tsibes MTC launched its National Internship Programme yesterday. “The initiative is a deliberate response to address the dire need of interns at...

by Octavia Tsibes

WAP-leerling skep eie weerlugballon

13 hours ago | Education

’n Graad 9-leerling van Windhoek Afrikaanse Privaatskool (WAP) het Vrydag sy eie lugballon, as deel van ’n wetenskapprojek, by die skool laat gaan. ’n Toestel...

by Octavia Tsibes

Groen en goud word 70

13 hours ago | Education

Mary-lee Beukes en Evany van Wyk ...

by JUSTISIA SHIPENA

Load More