Lingua marketing day a huge success

International Training College Lingua recently held its annual marketing day, where students manned various stalls in order to enhance their entrepreneurial skills.

21 May 2019 | Education

Evany van Wyk

On 16 May, the annual International Training College Lingua marketing day was held at the main campus in Windhoek.

This day is held to hone the entrepreneurial skills of the students and expose them to the practical side of the theory they are taught in class.

Both the travel and tourism and business department students took part in this event, as they all do marketing courses.

Holly Tshuma from the travel and tourism department and Braveman Mpafa from the business school were the two coordinators for the event.

“If the students gain this experience, they don’t have to walk out of college and work for someone else. They can create job opportunities for themselves and also for other people,” said Tshuma.

About 100 students got the opportunity to prove that they had been listening in class, when they were given the task of opening their own small businesses in the form of stalls.

The students were divided into different groups and each group consisted of seven members. Sabina Kapenda, one of the participating students, gave The Zone her opinion on the day.

“We’re all really having an amazing day. We are experiencing a part of the real business world and we are learning how to deal with the problems that might pop up,” Kapenda said. Her group’s stall sold a wide variety of foods.

The one thing that stood out at the event was the excitement that each of the students as well as customers showed. There was music and dancing and the students really put in the hard work. According to Albe Jacobs, who came to support her boyfriend’s stall, she had no regrets about attending the event.

“I really am enjoying myself,” Jacobs said at the time.

She added the fact that she was surrounded by her peers, and the event was informal, were what made it such a blast.

The students invested their own money in the stalls and put in the hard work to ensure they made a profit. Some of the students went all out with decorations and coordinating outfits to make their stalls more attractive. “The students did very well. Some of them came in quite early to set up their stalls, which really shows their dedication and commitment,” said Tshuma.

She added that the marketing day definitely has a fun element to it and that’s why students are so invested in the event.

Various lecturers visited the stalls and graded the students based on a number of factors. Students will also be required to submit business reports in class, in which they explain how they ran their businesses. One thing is for sure, the Lingua students will be more than prepared for the real business world once they graduate.

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