Andries Mouton’s love of storytelling drives a decades-long career
“If I learn, the listener also learns”
The Hartklop FM radio host has built a successful career rooted in a deep connection with his audiences.
Andries Mouton has been a reliable, leading voice at NBC Radio since 2007, both in front of the microphone and behind the scenes. In his role as acting manager of Hartklop FM, the broadcaster's Afrikaans programme, Mouton oversees a vibrant team of presenters and producers.
His function is "similar to that of an editor, but only in voice and not in print or visual," Mouton explained.
His venture into radio was largely coincidental.
"I heard on the radio that they are looking for presenters while I was on my way to pick up my kid from kindergarten," he recalled.
His first role was as a producer, and he quickly adapted to NBC's content-driven ethos. Over time, he presented a variety of shows, from music and news to economic and entrepreneurial segments.
"My motto with these programmes usually is that if I learn, the listener also learns,” he said.
He sees radio not just as “just another stage and role to play" but as a medium that holds a deeper meaning.
For him, radio is a constant companion, teacher, informer and gateway to other worlds – with 'Wolwedans in die Skemer 'among his inspirations.
Connecting with audiences
He has covered major events, including four Fifa World Cups and four Rugby World Cups in Afrikaans, with his career progressing to encompass legendary commentary jobs.
"To use words to make pictures and then let listeners do the same with those words is an indescribable privilege," he said.
Even though working in the media is unpredictable, Mouton finds satisfaction working in the industry.
"I am content when I have content."
He perseveres by staying rooted in human connection despite obstacles like self-censorship and changing audience expectations. "I've learned at NBC that we can not only coexist but also flourish together."
Mouton's love for storytelling has endured a long career.
"Every day is an opportunity to tell a story that could make a difference in someone's life." He concludes by saying:
"There is a healthy way to give yourself recognition. It will greatly increase the value of any other acknowledgement you receive simply for being who you are."
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