• Careers

Georgina’s fashion reign has only just begun

• 1 Day Ago

As a young girl from Rundu, the multi-talented model, fashion designer and beauty creator Georgina Kandjeke didn't just pop out of nowhere or rise on the back of a fleeting social media trend.

A love of fashion was embedded into her very being from a young age. It was all she knew.

Georgina fondly recalls simple moments from when she was young, browsing fashion catalogues with her mother that often turned into unending shopping trips for outfits her mother believed suited her best.

“We were very intentional about the outfits we bought,” Georgina says. “I fell in love with modelling and pageantry instantly.”

While she did not, at the time, realise that this early exposure would become the bedrock of a career defined by reinvention, a seed was planted deep inside her heart that subsequently blossomed into the brand FoxyGinnah.



Passion beckons

Foxxy, a name now synonymous with daring design and raw creative fire, has risen from humble beginnings in Rundu to become one of Namibia’s most compelling fashion forces.

By 2011, she was first runner-up in Miss Namibia and soon transitioned to international pageants, runway work and, finally, design.

The turning point came unexpectedly. “I posted something I made on Snapchat as a joke, and it sold immediately,” she said.

That spontaneous sale lit a fire that her first job never could.

Despite earning an advanced diploma in human resources, Kandjeke quit her first job within a week. “I knew immediately that could not be my life.”

Her designs are known for their bold femininity, high quality, and distinct and creative flair.

While she can’t always define what makes a Foxxy piece stand out, she believes it lies in the emotion she sews into every design.

“You can tell when I’m happy or when I’m not in the best space,” she admits. “It reflects in the effort.”



Conquering the continent

As a beauty creator, she mastered makeup to keep up with the demands of showcasing her work. She often models her own collections, both out of necessity and principle. “I didn’t want to use models and not pay them. That’s exploitation.”

Georgina envisions a future where she becomes a household name across Africa. With consistency and vision, she’s determined to make it happen. “I think I’m finally at a place where I’m going to be defined as a designer.”

The evolution of Foxxy is only beginning. While Windhoek Fashion Week gave her recognition, she believes her defining moment is still ahead. “My dreams and my daughter keep me going. I want to build a lasting brand.”