A legacy in the making

Improving online marketing through statistics

10 January 2020 | People

Elizabeth Joseph



After realising that he had a passion and interest in digital marketing, Richard Botha decided to find a university that offered the course and recently joined the NMH family as online media strategist. After finally completing his degree in digital marketing at Prestige Academy in South Africa, Botha became a part of the online media department at NMH.

“Going to South Africa to study had some challenges. I was far away from home, but I was lucky enough to have my sister in Stellenbosch for the company.

“Cooking, cleaning and doing laundry were skills I needed to learn while I was there. Balancing academics and social life was not a problem for me as I was used to it from school.”

Botha says that starting to change his mind-set to think more practically was one of the challenges he faced at college.

“In school, everything is theory based and to a large extent so was college, but we did get practical assignments that challenged one’s thought patterns.

“That was a big challenge to overcome. It took a lot of trial and error, but what I realised was that if you work as a team having taken other ideas into consideration, the outcome is much better,” he says.

Some of his goals for his new job is to create a Netflix-type website for NMH that can house all its content. He adds that he also wants to improve the company’s online marketing by gathering Facebook statistics and understanding who the people that visit the site are.

“Another goal is to implement an online payment system for NMH. I studied digital marketing and I am now employed as an online media strategist. I am here to help digitise the business.

“I will be assisting in creating a stronger online presence for NMH. This entails social media analytics, content creation, website building and online advertising,” he says.

Currently, Botha is working on a website that will bring all the videos that NMH creates together in one place. The website will serve as the basis of content viewing at NMH.

“I am also working on a better way to track and present social media stats from all our Facebook pages,” he further mentions.

He says his superpower is being good at googling things. “If there is something I cannot do I would go on Google and make sure I figure out as much as possible,” he says.

Richard Botha has a heart for learning as well as teaching, so if he could change one thing about the education system, he would encourage the system to teach children more practical skills and not use standardised testing for everything.

“Skills like how to do taxes, the basics of plumbing, how to drive and how to think more logically. The school system has not changed in over 100 years and I think it has become outdated,” he says.

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