Discovering yourself, naturally

Young vibrant and ambitious, Mareka Masule, is the founder of Ilotu Cosmetics. Masule decided to venture into the cosmetics industry mainly to help others realise the importance of self-care and self-awareness in terms of skin and hair care.

12 June 2018 | People

Elizabeth Joseph





Ilotu Cosmetics came to existence not only to provide products for skin and hair care but also to bring about a change of scenery for Masule. She wants to be known as more than just a graphic designer and a dancer.

”When my uncle passed away from skin cancer 4 years ago, it brought to my attention that there are so many individuals out there who end up with certain reactions, sicknesses and illnesses due to something simple as food and what they apply to their skin,” says Masule.

In 2017, Masule graduated from the Institution of Information Technology (IIT) with a Diploma in

Visual Media & Desktop Publishing. Masule is also a professional contemporary dancer for First Rain Dance Theatre, mentored by Tulimelila Shityuwete and Haymich Olivier. She uses her dance as a method to stay fit but she is also nurtures her passion for dance.

“I absolutely love exploring different kinds of dance as dance is my best form of therapy and helps me stay healthy and remain in shape,” she says.

Marketing and the product

Since its inception in 2017, Ilotu Cosmetics has been a growing venture. Her form of marketing was ‘word of mouth’ to inform her customers on their product.

They have also recently created accounts on Instagram and Facebook and will be using these platforms to reach more clients.

”We've been reaching out to our customers through Whatsapp and word of mouth,” says Masule.

”My sisters and I have always been interested in essential oils and how powerful their anti-fungal, anti-inflammatory and antibacterial properties are especially when it comes to dealing with certain hair and skin problems,” she further adds.

With its anti-fungal and inflammatory properties, these essential oils help with various skin conditions like Athletes foot and acne.

“Our skin is the largest organ in the human body and therefore it’s crucial to pay attention to what we apply to it. Ilotu's skin & healthcare products help in treating various skin conditions ranging from Athletes foot to the common acne/oily and dry/sensitive skin,” says Masule.

Ilotu strives to help young people and women in particular realise the importance of natural oils for the skin and hair.

Mareka says she makes use of their shampoos, conditioners, full body detox clays because she works out frequently.

The next few years

Ilotu Cosmetics has no plans of stopping now, as a matter of fact they have only just begun. They hope to become the desired organic cosmetics brand in Namibia. The company also has plans to empower and employ more young people as they grow.

“We want to do our part in decreasing youth unemployment,” says Masule. “It would also be an awesome milestone reached, if our products could be found in at least 5 retail outlets,” she further added.

Masule’s inspiration

“My younger sister inspires me. She's such a burst of sunshine who's constantly full of energy and she always does the most the keep not only me but everyone around her smiling. It keeps me going as she always points out the good in any situation I find myself in. Thanks Kabz,” added Masule.

Masule is not only driven but passion is present in everything she pursues. She sends out strong advice to many young, Namibian women out there.

“My advice to other young women out there is to remain focused on WHO THEY ARE...to discover their strengths and passions, and build on them. They should also know their weakness, accept them, but work on mitigating them, and not focus on them,” she says.

“It has been said that, 'if you educate a girl child, you educate a nation'. So be bald, explore, and take charge,” she adds

"... For who knows? Maybe you were made to be queen for such a time as this! “Esther 4:14

“There’s no reigning on Masule’s parade. The next few years are going to be brighter than ever for Ilotu Cosmetics” said an enthusiastic Masule.

Similar News

 

Namibia Start-up Festival to be hosted for the second...

2 days ago - 19 June 2018 | Education

Tunohole MungobaThe Financial Literacy Initiative, FabLab, Team Namibia and the Namibia Business Innovation Institute (NBII) have teamed up to host the second Namibia Start-up Festival....

From Swakopmund to Las Vegas

2 days ago - 19 June 2018 | Education

Elizabeth JosephMiss Namibia first princess for 2017, Romily Mouton, from Swakopmund, knows all about the sacrifices one has to make to ensure dreams and goals...

Growth of science and physics in Africa -Namibia to...

2 days ago - 19 June 2018 | Education

Justicia Shipena Namibia will host the biennial African School of Fundamental Physics and Applications (ASP) from 24 June until 14 July. The ASP was originally...

Building a brighter future

2 days ago - 19 June 2018 | Education

Elizabeth JosephOn 11 June, Moses //Garoëb Primary School received a well-deserved donation of a new school block funded by the Japanese government. This event was...

Education joins two nations

2 days ago - 19 June 2018 | Education

Justicia Shipena On 7 June the British High Commission in Namibia and the Bank of Namibia (BoN) signed a memorandum of understanding (MoU) for joint...

New study buddy on the way

2 days ago - 19 June 2018 | Education

Justicia Shipena Carmen Thobias, a grade 12 learner at Windhoek Technical High School, said that she thinks the application is going to help a lot...

Commemorating young revolutionaries

2 days ago - 19 June 2018 | Education

Elizabeth JosephDay of the African Child was celebrated on 16 June under the theme ‘Leave No Child Behind for Africa’s Development’.We always wonder whether governments...

‘Glitz’ en ‘glam’

2 days ago - 19 June 2018 | Education

Michelline NawatisesGlitz and GLAM (Guidance, Life Skills and Mentorship) is 'n liefdadigheidsprojek wat daarop gemik is om minderbevoorregte graad 12-meisies te identifiseer en hulle te...

Spotlight on Westmont High School

2 days ago - 19 June 2018 | Education

Justicia Shipena Student councils often serve an important role as they offer students the chance to utilise traditional and modern resources in an environment...

Latest News

From Swakopmund to Las Vegas

2 days ago - 19 June 2018 | Education

Elizabeth JosephMiss Namibia first princess for 2017, Romily Mouton, from Swakopmund, knows all about the sacrifices one has to make to ensure dreams and goals...

by Helene Bam

Lessons in language

2 days ago - 19 June 2018 | Opinion

Octavia Tsibes Every day we are confronted by obstacles or opportunities that we never even knew existed. Some of us still hold memories of...

by Helene Bam

Growth of science and physics...

2 days ago - 19 June 2018 | Education

Justicia Shipena Namibia will host the biennial African School of Fundamental Physics and Applications (ASP) from 24 June until 14 July. The ASP was originally...

by Helene Bam

Building a brighter future

2 days ago - 19 June 2018 | Education

Elizabeth JosephOn 11 June, Moses //Garoëb Primary School received a well-deserved donation of a new school block funded by the Japanese government. This event was...

by Helene Bam

Education joins two nations

2 days ago - 19 June 2018 | Education

Justicia Shipena On 7 June the British High Commission in Namibia and the Bank of Namibia (BoN) signed a memorandum of understanding (MoU) for joint...

by Helene Bam

New study buddy on the...

2 days ago - 19 June 2018 | Education

Justicia Shipena Carmen Thobias, a grade 12 learner at Windhoek Technical High School, said that she thinks the application is going to help a lot...

by JUSTISIA SHIPENA

Commemorating young revolutionaries

2 days ago - 19 June 2018 | Education

Elizabeth JosephDay of the African Child was celebrated on 16 June under the theme ‘Leave No Child Behind for Africa’s Development’.We always wonder whether governments...

by Helene Bam

‘Glitz’ en ‘glam’

2 days ago - 19 June 2018 | Education

Michelline NawatisesGlitz and GLAM (Guidance, Life Skills and Mentorship) is 'n liefdadigheidsprojek wat daarop gemik is om minderbevoorregte graad 12-meisies te identifiseer en hulle te...

by Helene Bam

Spotlight on Westmont High School

2 days ago - 19 June 2018 | Education

Justicia Shipena Student councils often serve an important role as they offer students the chance to utilise traditional and modern resources in an environment...

by Helene Bam

Load More