Discovering yourself, naturally

Young vibrant and ambitious, Mareka Masule, is the founder of Ilotu Cosmetics. Masule decided to venture into the cosmetics industry mainly to help others realise the importance of self-care and self-awareness in terms of skin and hair care.

12 June 2018 | People

Elizabeth Joseph





Ilotu Cosmetics came to existence not only to provide products for skin and hair care but also to bring about a change of scenery for Masule. She wants to be known as more than just a graphic designer and a dancer.

”When my uncle passed away from skin cancer 4 years ago, it brought to my attention that there are so many individuals out there who end up with certain reactions, sicknesses and illnesses due to something simple as food and what they apply to their skin,” says Masule.

In 2017, Masule graduated from the Institution of Information Technology (IIT) with a Diploma in

Visual Media & Desktop Publishing. Masule is also a professional contemporary dancer for First Rain Dance Theatre, mentored by Tulimelila Shityuwete and Haymich Olivier. She uses her dance as a method to stay fit but she is also nurtures her passion for dance.

“I absolutely love exploring different kinds of dance as dance is my best form of therapy and helps me stay healthy and remain in shape,” she says.

Marketing and the product

Since its inception in 2017, Ilotu Cosmetics has been a growing venture. Her form of marketing was ‘word of mouth’ to inform her customers on their product.

They have also recently created accounts on Instagram and Facebook and will be using these platforms to reach more clients.

”We've been reaching out to our customers through Whatsapp and word of mouth,” says Masule.

”My sisters and I have always been interested in essential oils and how powerful their anti-fungal, anti-inflammatory and antibacterial properties are especially when it comes to dealing with certain hair and skin problems,” she further adds.

With its anti-fungal and inflammatory properties, these essential oils help with various skin conditions like Athletes foot and acne.

“Our skin is the largest organ in the human body and therefore it’s crucial to pay attention to what we apply to it. Ilotu's skin & healthcare products help in treating various skin conditions ranging from Athletes foot to the common acne/oily and dry/sensitive skin,” says Masule.

Ilotu strives to help young people and women in particular realise the importance of natural oils for the skin and hair.

Mareka says she makes use of their shampoos, conditioners, full body detox clays because she works out frequently.

The next few years

Ilotu Cosmetics has no plans of stopping now, as a matter of fact they have only just begun. They hope to become the desired organic cosmetics brand in Namibia. The company also has plans to empower and employ more young people as they grow.

“We want to do our part in decreasing youth unemployment,” says Masule. “It would also be an awesome milestone reached, if our products could be found in at least 5 retail outlets,” she further added.

Masule’s inspiration

“My younger sister inspires me. She's such a burst of sunshine who's constantly full of energy and she always does the most the keep not only me but everyone around her smiling. It keeps me going as she always points out the good in any situation I find myself in. Thanks Kabz,” added Masule.

Masule is not only driven but passion is present in everything she pursues. She sends out strong advice to many young, Namibian women out there.

“My advice to other young women out there is to remain focused on WHO THEY ARE...to discover their strengths and passions, and build on them. They should also know their weakness, accept them, but work on mitigating them, and not focus on them,” she says.

“It has been said that, 'if you educate a girl child, you educate a nation'. So be bald, explore, and take charge,” she adds

"... For who knows? Maybe you were made to be queen for such a time as this! “Esther 4:14

“There’s no reigning on Masule’s parade. The next few years are going to be brighter than ever for Ilotu Cosmetics” said an enthusiastic Masule.

Similar News

 

Face adversaries, create greatness

3 days ago - 12 October 2018 | Youth

Elizabeth JosephAfter matriculating from Namib High School, Lizette Feris immediately set her career in stone and went on to study international marketing in Cape Town....

Grabbing each opportunity

3 days ago - 12 October 2018 | Youth

Octavia TsibesDube studied Computer Science and currently holds an Honour’s degree in the field. Early in his career he fell in love with the marketing...

Health councils inaugurated

3 days ago - 12 October 2018 | Health

Justicia ShipenaThe inauguration of the Health Professionals Councils took place last week Thursday at the Roof of Africa in Windhoek.The members took oath before health...

Meet the musical genius of the Adoration Choir, the...

6 days ago - 09 October 2018 | Youth

Elizabeth Joseph Lomame has always been in a musical environment and says he grew up in a music-dominated neighbourhood. He sang in his church for...

St George's matric achievers shine

6 days ago - 09 October 2018 | Youth

Justicia ShipenaCertificates of academic excellence were awarded to learners on AS Level with an average of 70% and above in any subject for the...

WIS hosts sport day

6 days ago - 09 October 2018 | Youth

Justicia Shipena Windhoek International School (WIS) held their sports day on 4 October. The schools hosts a sports day each term before they have school...

Celebrating our teachers

6 days ago - 09 October 2018 | Youth

Tunohole MungobaGreat teachers produce great learners and future leaders. The Zone spoke to three such educators.Johanna Loit Johanna Loit is an entrepreneurship and accounting teacher...

Wetenskap g’n vervelig!

6 days ago - 09 October 2018 | Youth

Michelline NawatisesDie tema vir vanjaar se wetenskapweek was “ Food Revolution”. "Ons wil hê ons lande moet wetenskapuitvinders hê." - Gloria Simubali, adjunk- permanente sekretaris.Die...

Stampriet Laerskool besoek Windhoek vir ‘n dag

6 days ago - 09 October 2018 | Youth

Oor 40 leerlinge van Stampriet Laerskool, Hardap streek het op die 5 Oktober Namibia Media Holdings besoek om die leerlinge voor te stel en verduidelik...

Latest News

Face adversaries, create greatness

3 days ago - 12 October 2018 | Youth

Elizabeth JosephAfter matriculating from Namib High School, Lizette Feris immediately set her career in stone and went on to study international marketing in Cape Town....

by Yanna Smith

Bank Windhoek, Adonai Trust upskill...

3 days ago - 12 October 2018 | Banking

A total of 86 inmates from the Walvis Bay Correctional Facility took part in a two-week Money Map training session hosted by Bank Windhoek and...

by Octavia Tsibes

Grabbing each opportunity

3 days ago - 12 October 2018 | Youth

Octavia TsibesDube studied Computer Science and currently holds an Honour’s degree in the field. Early in his career he fell in love with the marketing...

by Yanna Smith

Namibia Red Cross appoints SG...

3 days ago - 12 October 2018 | Business

Staff ReporterThe Namibia Red Cross Society has announced the appointment of Bernadette Bock as secretary-general, effective 1 October 2018. Bock brings to the National Society...

by Yanna Smith

Health councils inaugurated

3 days ago - 12 October 2018 | Health

Justicia ShipenaThe inauguration of the Health Professionals Councils took place last week Thursday at the Roof of Africa in Windhoek.The members took oath before health...

by Yanna Smith

Meet the musical genius of...

6 days ago - 09 October 2018 | Youth

Elizabeth Joseph Lomame has always been in a musical environment and says he grew up in a music-dominated neighbourhood. He sang in his church for...

by Yanna Smith

Can procrastination be a good...

6 days ago - 09 October 2018 | Columns

Justicia ShipenaYou are tilted towards your computer screen and punch out a few more words on the keyboard. You lost your ability to write lucidly...

by Yanna Smith

St George's matric achievers shine

6 days ago - 09 October 2018 | Youth

Justicia ShipenaCertificates of academic excellence were awarded to learners on AS Level with an average of 70% and above in any subject for the...

by Yanna Smith

WIS hosts sport day

6 days ago - 09 October 2018 | Youth

Justicia Shipena Windhoek International School (WIS) held their sports day on 4 October. The schools hosts a sports day each term before they have school...

by Yanna Smith

Load More