Dream Believe Succeed
Dream Believe Succeed is more than just a label; it about the team succeeding and making dreams come true.
12 June 2018 | People
Dream Believe Succeed (DBS) is a visionary group and brand which sees everybody involved being a part of its vision to change for the better. It was established in 2013.
The aim of DBS is to create a platform for the youth in the entertainment industry, in order to build and promote dreamers.
Pandeni Kasheeta, started DBS with Eddison co-founder of DBS, who is currently based in South Africa and Mozambique and is trying his utmost to start franchises.
He has already established a DBS fan base in the neighbouring countries.
Kasheeta, who is also a designer, manages the marketing and design sections of the business, while Desiree Nashikaku manages the finance department.
DBS consists of dancers, designers and artists and is soon to open its doors to creative consultants and models.
The dancers are Egunda Thomas, Champ Victor Wimmert, Tulonga Hashongo, Ebba John, Shanri Afeni, Lineekela Nghilifa and two others, while Kevo Maro is the music artist.
Kasheeta said he is a dreamer, who likes helping other people.
That is the main reason why he created this dream support structure to “dream, believe and succeed”.
“When I was young I was a dancer and my parents basically did not support my dream at that moment, saying I will not make money dancing and I should focus on school. What mostly inspired me to start with this dream is dancing, basically. I want to change the entertainment side and create a platform in arts and dance, just to inspire dreamers and help them go far.”
The challenges DBS faced once they started were customers ordering products and then not paying and also battling to promote their products.
“Our country, Namibia, is a big challenge on its own. I believe the last time Namibia was ‘together’ was during independence and political rallies. I believe we Namibians do not support each other as we are supposed to”, Kasheeta said.
DBS operates by using “people’s marketing”, which sees your talent being exposed to the public after joining.
Most members of DBS try their utmost best to create a fan base; by doing this it enables those within the team to help each other as well. The golden rule of DBS is not to be jealous of one another, but to rather try to be at one level and to promote each other.
One of the benefits of joining DBS is getting exposed to shows, and meeting famous people. DBS has worked on countless projects, one of them being a clothing line that started in 2016, by printing five shirts at first.
DBS then moved to making hoodies and continued with another initiative called the culture project, which sees the incorporation of Namibian slang onto their branded shirts.
The culture project is not only limited to shirts, but is broader.
In the near future, DBS is planning to work with photographers, models, graphic designers and make-up artists.
Kasheeta studies computer science at the University of Namibia (Unam). “I want DBS to be well-spoken about like Adidas in Namibia and my inspiration is my team itself; they push me to better DBS,” Kasheeta said.
“I see DBS as the biggest brand in Namibia in the next three years, competing against brands in SA like Redbat and having its own store. One of the members, named Sway, has his own brand named Jiggy Fantasy.”
One of the members of DBS, Lineekela Nghilifa, joined in 2017.
He is a house music dancer. Lineekela said they have performed at several events, with Euphoria being one of them, which takes place every year.
“I can boldly say that I am a DBS member; not only are you known out there, but you also accomplish something in life. Being able to help people and draw them closer to their dreams is a great feeling,” he said.
Maro, whose song (18Cold) features on the Base FM local top 10 list, is the youngest artist to make it to number one with his first single on radio, as well as with his first official chart appearance.