Meet business-minded Ester

At the head of a growing business, Ester Hamukoto sat down with The Zone to speak about her journey as a business advisor and the importance of the youth becoming involved with entrepreneurship.

13 February 2018 | Education

n 2016 from Namibia Business Hall of Fame and has continued to push personla and professional boundaries since then. “The award is one of the most prestigious awards I have received so far during my career,” she says.

Currently pursuing her studies in Accounting at the University of Namibia, she also graduated with a degree in Business Administration, specialising in strategic marketing with the University of Namibia.

“I started Esh-Ham Business Consultants six years ago and it has grown every year. Our services are aimed at both existing and start-up entrepreneurs whereby we offer entrepreneurs business advice and accounting services.”

She was exposed to the spirit of entrepreneurship and invention from a young age as she grew up with her grandmother who was an entrepreneur herself.

“My grandmother owns Sam Nujoma Kindergarden which has been in existence for more than 15 years. My mother sold basic goods to villagers too and while on holiday I would assist her and that grew my passion for owning my own business. I consider both my grandmother and mother as entrepreneurs in their own right,” she says

Female empowerment and challenging gender norms are very important to her. “While in high school, I was introduced to the Junior Achievement Programme which I joined and eventually my entrepreneurship skills were developed. I am a firm believer in female empowerment and as a young woman; it is our responsibility to take up positions that were stereotyped to be traditionally only reserved for men,” she says.

Hamukoto has been the proud owner of Esh-Ham Business Consultants for more than 6 years. “I decided to take up the role of an advisor as my clients have turned to me for business advice and mentoring in the past. As the demand grew, I decided to take it up as a full-time job,” she explains.

“Young and new entrepreneurs are often in a vulnerable stage of their business, especially when they do not have anyone to turn to for a second opinion when pursuing their dreams. The second group of people we focus on are companies that have to make their sales and marketing teams more effective. This includes companies who are receiving a lot of poor customer service complaints and need to upgrade their customer service experience.”

So what is the importance of the youth being involved in entrepreneurship? As a young entrepreneur herself, she believes that there are ample opportunities in our county for young people to become self-employed and create job opportunities in the fields that they are working in.

“The tendency of waiting for the government to create jobs is something we all have to let go of and start paving ways for ourselves and grab opportunities as they present themselves. Most importantly as young people, it is our responsibility to work towards economic growth. Globalization has made things easy for entrepreneurs to trade with the rest of the world,” she explains.

Growing and establishing a healthy Namibian economy that is less reliant in imports is also something she is passionate about. According to her, “young people are the backbone of our economy should work hard to assist Namibia in becoming self-sustainable as there are many sectors that are untapped and waiting for young entrepreneurs to take initiative.”

The challenges she has experienced along the way are similar to that of every young entrepreneur that include a lack of mentorship and capital, objection from clients when starting due to the brand not being known and getting the right team on board.

According to her, the highlights outweigh the challenges. “When you are self-employed and you have 100% ownership in the business, you have full control on the decision making. My biggest highlight is to create employment for others and transfer my skills and knowledge to my employees as well as my clients.”

Hamukoto’s advice to young aspiring entrepreneurs is to face their fears and take the risk to start their own businesses while they are still young. “I know that many young people are scared to try because they are afraid to fail and to be criticized. In order to be successful one has to do what they do even during the days that they do not feel like is, as the saying goes ‘feelings do not pay bills’”.

Fast Facts on Ester:

· What are you reading at the moment? Pre-suasion by Robert Cialdini. This book has taught me how to effectively negotiate with customers and investor, I am half way but have learned a lot so far.

· What song do you have on repeat? I have been listening to an old school jam that I fel in love with. It is Trust by Keyshia Cole.

· Where is your favourite holiday destination in Namibia? Sossusvlei or the Ngepi Camp Lodge situated on the banks of the Okavango River.

· Do you prefer Summer or Winter? I prefer summer because I can dress up and feel feminine.

· Tell us about the a Namibian you look up to: Martha Namundjebo. She is a phenomenal woman and I am inspired by her dedication and hard work.

· What is the one motto you live by? Pushing myself to achieve my goals and not letting other people’s opinion define who I am. I also feed myself with positive thoughts everyday as that is how I overcome challenges that I face both in my personal and professional life.

Similar News

 

Test 1

5 days ago - 14 February 2018 | Accidents

please update

Celebrating your stories

6 days ago - 13 February 2018 | Education

Yesterday, My Zone, the youth brand of Namibia Media Holdings (NMH) celebrated its third birthday. The school newspaper project of NMH started in 2015 and...

It is debatable

6 days ago - 13 February 2018 | Education

Tunohole Mungoba Launched 6 February, Mobile Telecommunications Namibia (MTC) partnered with Energy 100FM to launch the competition. The communication seeks to stimulate and advance the...

Letshego awards excellence

6 days ago - 13 February 2018 | Education

STAFF REPORTER Letshego Bank Namibia handed over two floating trophies and cash prices to the value of N$30 000 at the recently held 2017 NSSC...

Adorning yourself with tattoos and piercings

6 days ago - 13 February 2018 | Education

Tunohole Mungoba The word tattoo originates from the Tahitian word of ‘ta-tau’ which means to make a mark. The history of tattoo began thousands of...

IUM welcomes new students

6 days ago - 13 February 2018 | Education

The International University of Management (IUM) kicked off the start of their 2018 academic year last week with a two day orientation programme that welcomed...

Elke kind maak saak

6 days ago - 13 February 2018 | Education

Octavia TsibesDie Donatus Skool (DSO) op Otjiwarongo is in verskeie opsigte spesiaal, en die liefde en passie wat die onderwysers vir hul leerlinge se ontwikkeling...

Equipping a generation of young media enthusiasts

1 week ago - 06 February 2018 | Education

Helené Bam The fourth Namibia Media Holdings (NMH) media camp took place this weekend and hosted 65 learners from 25 schools, representing 7 regions...

Youth journalism gets a boost

1 week ago - 06 February 2018 | Education

Mekysie Memor, Gabriel Taapopi Secondary School in OngwedivaOn a cloudy 2 February Friday afternoon, the grounds of Out of Nature Country Lodge came to life...

Latest News

Define your profession

3 days ago - 16 February 2018 | Business

hool secretaries were who I was exposed to. I had the privilege to interact with them a few times and noticed how efficient they were...

by Octavia Tsibes

PwC Namibia welcomes 2018 new...

3 days ago - 16 February 2018 | Business

Staff reporter PWC is a major player in training graduates towards becoming Chartered Accountants, PwC has 43 Chartered Accountants and 62 trainee accountants who are...

by Helene Bam

When you have to carry...

3 days ago - 16 February 2018 | Business

One of the great frustrations of being a middle manager is that senior leaders make decisions that go against what you would have done had...

by Helene Bam

More CEO’s are taking their...

3 days ago - 16 February 2018 | Business

We are witnessing a big, transitional moment – akin to the transition from analog to digital, or the realization that globalization is a really big...

by Helene Bam

Test

5 days ago - 14 February 2018 | Sports

Tjoklitboksliefde klink en lyk my na 'n sprokie. Hoekom moet party mense wag vir 'n spesifieke dag om die liefde met 'n bos blomme...

by Dwayne Gouws

Test 1

5 days ago - 14 February 2018 | Accidents

please update

by Dwayne Gouws

Helene Account Test

5 days ago - 14 February 2018 | Business

Another farmer Ngunowe Meroro, said while the upgrade is a welcome initiative, the lack of safety measures along the 170km road is a cause for...

by Helene Bam

Meet business-minded Ester

6 days ago - 13 February 2018 | Education

n 2016 from Namibia Business Hall of Fame and has continued to push personla and professional boundaries since then. “The award is one of the...

by Octavia Tsibes

Owning your story

6 days ago - 13 February 2018 | Columns

Helené Bam “I hope you will go out and let stories that is life, happen to you, and that you will work with these stories......

by Helene Bam

Load More