Swiftly getting a grip on the marketing world
Open to learning as much as he can
04 December 2020 | People
“The best feeling of this job is seeing your work in the same streets you grew up in.” - Erastus Iyambo
Erastus Iyambo was born in Windhoek and matriculated in 2005. He furthered his education at the Polytechnic of Namibia (now known as NUST) where he completed his Bachelor of Business Administration and an honours degree in marketing. In 2012, Iyambo started working at MultiChoice Namibia as a customer service representative. Within the same year, he was promoted to the finance department as a GOtv clerk and in 2017; he became the DStv marketing officer.
His job is to support other commercial departments such as the customer value management and sales teams. “My job has a variety of roles, from maintaining and developing positive relationships with customers, media and advertising agencies as well other stakeholders,” he says.
He adds that he attends marketing events and executes social media marketing activities. He is also involved in the planning, development and delivery of campaigns.
He comes up with initiatives to raise awareness of the world-class content on MultiChoice Namibia’s platforms, and meets company targets. Iyambo ensures that the brand is always in the customer’s mind.
“The best feeling of this job is seeing your work in the same streets you grew up in,” he says.
When asked about the challenges he faces, he mentions he had issues settling into his current role as he had no marketing experience.
“I knew that this position was very critical. The one thing that helped me pull through was the knowledge and experience I gained from colleagues and managers who moulded me to become the person I am today,” he says. His biggest accomplishment was when he was nominated as the employee of the month for the southern region last year. “Never in my wildest dreams did I ever imagine being recognised at a regional level,” he says proudly.
Iyambo’s day consists of sending creative briefs to agencies and managing relationships with them. “I follow up on cost estimates and artwork by making sure that purchase orders are raised for all approved cost estimates,” he shares.
He further uploads approved artwork onto advertising platforms and coordinates with media agencies to book media. He also manages social media assets on all social media platforms.
The advice he would give to young people is to respect their elders. “Our elders have a lifetime of experience and most of them are willing to share their experience with us, but we overlook and ignore their advice,” he says.
“As young people, we need to strike a balance between social media and real life in order for us to devote time to ourselves and our loved ones. Social media is not bad, but too much of it is.”