Doubling sales through digital marketing

Helping brands reach their potential
Wetumwene Shikage
ProNam Advertising and Marketing agency was established in July 2021 when its founders saw a major gap in the market to be filled due to the pandemic’s effect on businesses.

Many companies had to find ways to reach their potential effectively in Namibia. ProNam was started to help businesses promote their products or services and reach their target audience effectively.

Founder Andre Deysel said creating and sharing valuable, relevant and consistent content - especially videos - to attract and retain a client’s target audience is important.

“This will ultimately drive profitable customer action using paid marketing campaigns, which include sponsored advertising on social media platforms.”

He added that by not just pressing the 'boosting button’ and rather using Facebook Ads Manager, one can effectively reach the target market according to the product.

Doubling sales for brands

In a social media post on the ProNam Instagram page, national sales manager for Kia Namibia Patrick Campbell said: “After ProNam took over our digital marketing from another company, our sales doubled”.

Deysel said ProNam took over the digital marketing for the company in October and started with production of the first advertisement in November.

ProNam’s services include social media advertising; video and visual content production; content marketing and copywriting; website design and development; billboards display advertising; mobile marketing; E-commerce marketing; branding and identity development; marketing strategy and planning and product launches.

Deysel added that since its inception, ProNam has spent over N$1 million on Facebook advertisements for popular brands which include Mercedes Benz Namibia, Autohaus Namibia, Mahindra Namibia, M+Z Jeep and Fiat Group, Jac Motors Namibia, Mitsubishi Motors Namibia, most of M+Z group’s motor brands and many others. In addition, ProNam has many other clients they assist apart from the motor industry.

Providing quality work to double sales for their client Kia Namibia proved to be one of their biggest successes.

Deysel said the team is “absolutely thrilled”.

“We love what we do, especially when we get feedback like we did with Kia. This simply means we do what we do exceptionally well and that is exactly what we are here for.”