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Jo-Maré Duddy
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This underscores limited digital connectivity nationwide, especially in rural areas. Conversely, only 25% of respondents conducted more than half of their transactions online, with Gen X unexpectedly leading at 32%.



According to TransUnion, these findings underscore the need for initiatives to improve internet infrastructure and promote digital literacy, aimed at bolstering e-commerce and expanding internet access across Namibia.



Identity risks



The percentage of respondents who ­experienced targeting by digital fraudsters but did not fall victim in the past quarter decreased to 52%, compared to 59% the previous year. This indicates progress in combating digital fraud, TransUnion said.



“However, the fact that 11% of all respondents were victimised indicates digital fraud remains a significant threat,” they added.



According to TransUnion, the notable vulnerability of older consumers and Gen X (13%) to digital fraud highlighted the importance of targeted awareness and educational campaigns tailored to these demographics.



“Moreover, the high percentage (37%) of ­respondents who remained unaware of any ­attempts suggested a need for enhanced ­vigilance and education on recognising and reporting fraudulent activities.



“Strengthening cybersecurity measures and promoting digital literacy among all age groups are crucial to effectively mitigate digital fraud risks,” TransUnion said.



Scams



In the past quarter, money and gift card scams emerged as the prevalent fraudulent scheme, affecting 37% of respondents - down four ­percentage points from last year.



Vishing, fraudulent phone calls meant to trick you into revealing data, impacted 31% of ­respondents.



Phishing - fraudulent emails, websites, social posts or QR codes meant to steal data – affected 29%, down from 34% last year.



In the past quarter, consumer fear about sharing personal information increased to 91%, “reflecting widespread concern across all generations”.



“Identity theft was the primary worry for 76% of respondents, notably high among Millennials and Gen X. Additionally, 75% of respondents cited invasion of privacy as a significant concern.



“This heightened concern underscored the importance of robust data protection measures and transparency in businesses and institutions handling personal data,” TransUnion said.