Winter decor tips to attract buyers

STAFF REPORTER
  • 2 Months Ago
After another month without an interest rate cut, sellers will need to make sure their home is as appealing as possible to attract a willing buyer.

To make matters worse, Adrian Goslett, regional director and CEO of RE/MAX of Southern Africa, says winter can be a challenging season for selling homes, with shorter days and cold weather deterring buyers from viewing homes in person.

“To lure viewers out of their homes when it’s cold and rainy, buyers need to ensure that their online listing is really enticing by posting high-quality photos and by mentioning all the extra features in the description. Working with a reputable real estate agent who knows how to reach and attract buyers will also be crucial in this regard.”

To help make the home as cosy and inviting as possible, Goslett recommends staging the home with some winter decor. For those without the budget for professional staging, RE/MAX of Southern Africa shares a few tips on how to decorate your space.



Winter necessities

Add a welcome mat for viewers to wipe their shoes before entering your home. If there is space in the entryway, add a coat rack for buyers to hang any dripping jackets. On particularly rainy days, leave a towel at your front door so that viewers can dry off before they see the rest of your property.



Fire and light

If your home has a fireplace, make it a focal point and have it lit when the buyers arrive. For those without a fireplace, heat up your home with a gas or electric heater just before the buyers are scheduled to arrive. Open curtains and blinds to let in as much natural light as possible during the day. On those dark and gloomy days, add extra lighting in darker corners with floor or table lamps. Scented candles can also add light and warmth to the space, creating a more inviting atmosphere for buyers.



Layers of luxury

Winter calls for comfort, and nothing says cosy like plush textiles. Add throws, blankets, and cushions in warm, rich fabrics such as wool, faux fur, and velvet. Layering these textiles on sofas, chairs, and beds creates an inviting and luxurious feel. Opt for warm colours like deep reds, burgundies, and earth tones to enhance the seasonal atmosphere.



Regular cleaning

It can be tricky to keep the home clean during winter, with wind blowing in leaves every time somebody opens the door and muddy footprints appearing every time somebody arrives home. Before a buyer arrives, make sure the home is as tidy and dirt-free as possible.



“Winter doesn’t have to be a hindrance when selling your home. By working with a reputable brand like RE/MAX to help you reach potential buyers and to guide you towards creating a warm, inviting atmosphere that makes your property stand out, sellers should have no trouble attracting a buyer over this season,” he concludes.



For more real estate advice or to get in touch with your nearest RE/MAX office, visit www.remax.co.za.