• Careers

Cecilia Smith: Creator of Ietsie Craft Store

• 16 Hours Ago

Cecilia Smith is the creator of Ietsie, a thriving craft store renowned for its unique handmade products and personal touch with clients. Established and managed as a small, two-person business, Ietsie specialises in creating more than ninety percent of its stock by hand, combining creativity with precision. Smith, together with her mother, who serves as her manager, has cultivated a company that values personal connections with clients. These relationships allow Ietsie to better understand what clients are looking for, from tourists seeking local treasures to loyal regulars who continue to support the store.



Under Smith’s leadership, Ietsie has ambitious plans for expansion. The goal is to move into a larger space to accommodate new products and introduce art classes for those interested in learning various crafts. Beyond this, the company aims to branch out into different industries and become the go-to destination for unique, handmade orders. Recent efforts in this direction have shown positive progress, reflecting Smith’s forward-thinking approach to business growth.



Running a small business requires dedication and hard work, and Smith exemplifies both. She and her mother work six to seven days a week, often late into the night during busy market seasons. Despite the long hours, they maintain a supportive and communicative working relationship. Every decision, from product selection to marketing strategies, is carefully discussed and evaluated for its potential impact on the business. This collaboration ensures that both creative and practical considerations are balanced, fostering a harmonious workplace environment with minimal conflict.



Innovation and adaptability are central to Smith’s philosophy. Ietsie constantly experiments with new ideas and products, balancing contemporary trends with traditional styles. While there is no exact formula for success in the craft industry, Smith’s willingness to try new approaches has proven beneficial. The company actively seeks out markets, events, and expos to expand its client base and increase exposure. Recent participation in a wedding expo demonstrated the potential of these opportunities to attract new customers and drive growth.



Sustainability and community support are core values at Ietsie. Smith prioritises eco-friendly practices by reducing waste, repairing and remaking old jewellery, and using biodegradable materials. The business also actively sources products locally, supporting other artists and keeping the craft market ecosystem strong. Pricing strategies are carefully considered to remain affordable while covering production costs and labour, avoiding materials that may cause allergic reactions, and maintaining high-quality craftsmanship.



Cecilia Smith leads Ietsie with a balance of creativity, strategic thinking, and dedication. Her vision for the future includes expanding the business, continuing to innovate, and offering meaningful experiences for clients through both products and learning opportunities. Smith’s approach highlights the resilience, adaptability, and passion required to succeed in a competitive industry while staying true to the personal and artistic values that define Ietsie.