Mariantha Fryer joins Capricorn as group brand manager

STAFF REPORTER
  • 21 Hours Ago
Capricorn Group has announced the appointment of Mariantha Fryer as group brand manager in its brand and corporate affairs department, effective 1 September.



Fryer brings nearly 25 years of experience in strategic marketing, brand building and communications across industries such as automotive, financial services, education and advertising. In a previous role, she served as head of brand marketing and creative services at Bank Windhoek, where she contributed to shaping the Bank Windhoek brand into the monolithic Capricorn brand.



Her experience includes digital marketing, public relations, user experience design and executive-level brand strategy. In her new role, she oversees the development and execution of integrated brand strategies, manages campaigns, ensures consistent messaging across subsidiaries and platforms, and strengthens the group’s visual brand language. She will also manage sponsorships and support stakeholder engagement initiatives.



Not just a companyCommenting on her appointment, Fryer said: “Some journeys bring you full circle. For me, Capricorn Group isn’t just a company; it’s a brand that sets the standard, and I’m proud to be part of shaping it again.”



Marlize Horn, group chief brand and corporate affairs officer at Capricorn Group, said Fryer joins the group at a time when its brand is evolving to meet the needs of a rapidly changing stakeholder landscape.



Capricorn Group has welcomed Fryer to the team, noting her appointment as part of its commitment to strengthening brand presence and stakeholder engagement.