• YOUTH

Namibian content creators welcome YouTube monetisation plans

• 1 Week Ago

For years, Namibian creators have struggled with the lack of access to YouTube AdSense, which meant that even when their content reached thousands or even millions of views, they were unable to earn revenue.

Content creator Lee-Ann Mohrmann expressed her relief at this milestone, emphasising the frustration of competing on a global level without the ability to monetise.

“If implemented correctly, this change could transform not just individual careers but the entire creative industry in Namibia,” Mohrmann stated.

Another significant challenge has been the absence of international payment platforms such as PayPal, which brands and clients use for financial transactions. Mohrmann highlighted that the lack of PayPal access forced creators to either miss out on brand deals or navigate complicated workarounds just to receive payments. Additionally, local businesses have been slow to recognise the value of digital content, making it difficult for creators to secure fair compensation.



Potential impact

With monetisation and digital payment solutions becoming a reality, Namibian creators can now build sustainable careers. Mohrmann is hopeful that creators will reinvest in better equipment, travel, and creative projects. However, she remains cautious about the execution, noting that similar initiatives have taken years to be fully rolled out.

“The content creation industry moves fast, and opportunities come and go. If MICT prioritises this, Namibia’s digital sector can grow in ways we’ve never seen before,” she said.

For many Namibians, the introduction of platforms like PayPal and Apple Pay could open doors beyond YouTube monetisation. These tools will simplify transactions for digital entrepreneurs, freelancers, and artists who currently struggle to receive payments from international clients. Mohrmann noted that many creatives rely on friends abroad to process payments on their behalf, adding unnecessary complexity to their work.

“Namibia has so much untapped potential. If we remove these barriers, we’ll see a new wave of successful digital entrepreneurs coming from our country,” she added.



Concerns

Despite the excitement, Mohrmann fears the initiative may not be fully realised. She pointed out that while Namibians can send money via PayPal, they still cannot receive it - a critical flaw for those looking to monetise their work. High transaction fees and bureaucratic hurdles could further exclude many aspiring creators if not properly addressed.

“If accessing these services becomes expensive or overly complicated, beginners will still be left out. We need a system that is simple, affordable, and works,” she stated.

Renowned content creator Thomas Amakali, popularly known as "Tate Matondo", believes that embracing change is key to growth. He highlighted how content creation is now recognised as both a marketing tool and a viable career.

“Many of us grew up idolising media personalities, but becoming one seemed unrealistic. Now, with monetisation in place, young Namibians can turn their passion into a profession.”

Amakali emphasised that this development is not just an economic milestone but also a social one, as it could eliminate unemployment and provide financial independence to many young Namibians. He believes that with PayPal and Apple Pay available, Namibian digital creators can finally tap into international markets, securing a sustainable income.

However, he also pointed out existing challenges, such as slow withdrawal processes and the absence of TikTok monetisation in Namibia. Like many others, he was forced to step away from YouTube due to a lack of financial returns, but he is now optimistic about the future.

To further support local creators, Amakali suggests that the government use youth programmes to provide funding, resources, and training tailored to different content creators. He also recommends establishing content creation hubs, launching campaigns that encourage digital innovation, and enforcing regulations that prioritise local talent.



The entrepreneurial perspective

Entrepreneur and aspiring YouTuber Michelle Mukuve sees YouTube monetisation as a valuable opportunity, particularly for unemployed graduates looking to generate additional income. While she is still in the early stages of developing her content, she recognises the potential benefits of digital payment solutions.

“With PayPal and Apple Pay, Namibian freelancers and business owners can receive payments from international clients more easily. This will make our work more efficient and competitive in the global market,” she stated.

Mukuve believes that the government’s move to enable monetisation and digital payments is already a significant step forward. She is optimistic about using social media to grow her business and build a sustainable online presence.

With YouTube monetisation and digital payment options, Namibia’s creative industry is set to evolve. Content creators, digital entrepreneurs, and freelancers have the tools needed to expand their reach and turn their craft into a sustainable career. However, the success of this initiative depends on smooth implementation, fair transaction fees, and continued support from both the government and the private sector.

As Namibia embraces this digital transformation, creators like Mohrmann, Amakali, and Mukuve are ready to seize the opportunities ahead. If executed effectively, this development could position Namibia as a key player in Africa’s digital economy, unlocking myriad opportunities.